Buying a Label Printer
Apart from choosing a reputable brand with durability, the key factor in buying a label printer is the technology type. Label printers generally use “direct thermal” or “thermal transfer” technology to produce a label. Both technology types have their pros and cons.
By contrast, thermal transfer printers use heat to chemically transfer ink from a carbon-based ribbon onto a label. The resulting labels have greater definition and durability than “direct thermal” labels. Thermal transfer printing also accommodates other ink colours (besides black) and a greater range of label stocks (paper, film, foil, PVC vinyl). Applications for “thermal transfer” labels include safety labels and high-density barcodes.
Other technology types include laser and impact, but these are less popular than direct thermal and thermal transfer.
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