Retail is a competitive, vibrant and dynamic industry – one where consumer trends and fashions change constantly. It’s also an industry which has been heavily disrupted by technology, in particular the Internet.
Today’s “connected” consumer shops in-store, online and on their mobile. A clever retailer will integrate their various sales channels to provide consumers with a consistent shopping experience. Branding and unique experiences are what today’s tech-savvy consumers are seeking.
In summary, a successful retail business must provide its customers with:-
- Access to the right brands and products.
- Stock availability – regardless of the purchasing method.
- A unique buying experience, which may include special offers and loyalty programs.
- Competitive pricing - relative to the overall value proposition.
- Prompt and friendly service.
At Barcode Dynamics, we understand the challenges and nuances of the retail sector. We’re able to provide complete retail solutions in the following areas:-
- Engage customers with handheld computers, interactive kiosks and guest Wi-Fi services.
Point of Sale
- Empower your staff to process payments electronically at the counter or on the move.
- Enable staff on the floor to access, record and share information.
Membership, Gift Card, Coupon and Loyalty Card Printing
- Reward customers with membership cards, gift cards, coupons and loyalty program cards.
- Satisfy customer demand by stocking and re-ordering the right products.
- Connect customer-facing staff with colleagues in the warehouse or distribution centre via secure mobile computer technology and voice applications.
- Enable staff and customers to connect seamlessly via Wi-Fi to a wireless LAN (WLAN).
Device and Network Infrastructure Management
- Accurately identify and manage devices, equipment and other technology assets.